The adaptation of daily behaviours can play a significant role in disease prevention. This paper describes behaviour insight shadowing methodology applied to optimise the effectiveness of culturally-appropriate social behaviour change communications design for the prevention of neglected tropical diseases.
The research was undertaken in Nigeria, Democratic Republic of Congo and Guinea Bissau as part of the Ascend West and Central Africa programme.
This article is part of a special supplement in International Health focusing on the Ascend neglected tropical disease programme in West and Central Africa. You can access the other articles in the supplement on the International Health website.